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TUESDAY 12 MARCH

NSG

+ SPECIAL GUESTS

7PM-10:15PM : £12 ADV (14+)

STAGE TIMES: 

Doors 7PM 
YBE 7PM 
Alista Marq 7.45PM
Jay 1 8.05PM
Kida Kudz 8.30PM
DJ Suukz 8.55PM
NSG 9.35PM 


NSG. It’s a simple yet vast acronym, seeping with potential. “It’s a lifestyle, a movement,” the group say. At first it stood for No Sleep Gang, then Non Stop Grinding. At the moment it means Never Stop Growing but that could change too. As member Kruddz explains, that’s why they refer to the name’s meaning as a lifestyle – it echoes what’s happening to NSG in the present moment.

Past and present names aside, the group reflects the most exciting components of the current UK music scene: a lively diasporic afro bashment sound and a larger-than-life personality, all rolled into one six member group. Comprised of members Kruddz, Mxjib, Mojo, OGD, Dope and Papii Abz, they’ve been bubbling under the crest of producer Jae5 and Mercury Nominated artist J Hus since before either of those acts broke, slowly crafting their sound together.

You’ll likely know them for their track “Yo Darlin’”, a dancefloor ready bop amassing an impressive amount of views and streams. The track also recently caught the attention of Liam Payne, who commissioned them to do a remix of one of his songs (He snapchatted himself listening to “Yo Darlin’”, a group discussion went down, everyone eventually met). Or maybe it’s from “We Dey”, a track Noisey named as one of their favourites of 2016 and described as being “an anthem that’s as melancholic as it is celebratory”. Or if, somehow, you’re an artist or embedded in the scene you’ll remember NSG from “Whine and Kotch (Afrobeats remix) – their debut single in December 2013, which brought the group to immediate controversy and fame within their local scene.

On the one hand, the group had crafted a new sound. On the other, some Londoners of Caribbean descent had something to say about the inclusion of bashment among afrobeat. Either way, the sound stuck and the song made an impact. “We started it. We put it down,” the group explain. “No one was doing this sound back then.” And it’s a true statement: seeing as acts like J Hus and Belly Squad only blew up in the past couple of years, the facts speak for themselves – amongst their scene NSG were one of the pioneers of the Afro Bashment sound you hear today across Spotify and streaming into the streets.

The members of the group (who range in age from twenty to twenty three) are of either Ghanaian or Nigerian descent. Some of them came here at a young age, around eight and ten years old, others were born in the UK. Quite a few have been back too – or “sent back”, as they put it, without naming names – to their home country for a few years. It’s this cross-continent movement and upbringing that’s lead the group so easily to create their fusion of a sound, placing them at the peak of the movement that’s spreading not just across London but the world too.

All of the members came together while studying at Arts & Media School Islington. All of them that is except for Mojo, who they joke is “the one we found and looked after”. In fact they joke a lot. Stories are thrown around about what they were all doing before music – “I actually played for West Ham! I’ve got evidence, pictures!” is one claim that’s thrown around, as we laugh about that being a common
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